Brandeis University nutrition scientists developed the Smart Balance® oil blend over many years to support their contention that precisely balanced fats with limited dietary cholesterol and no trans fatty acids can help improve a person's ratio of "good" HDL to "bad" LDL cholesterol, entirely through dietary means. Other conditions that help achieve this blood cholesterol effect include balancing at least two-thirds of your dietary fat intake; limiting your total fat to 30% of calories consumed and saturated fat to 10% of those fat calories; and, last but not least, getting regular exercise.

Research shows that trans fats are even more damaging than saturated fat, because they can raise the "bad" LDL cholesterol and lower the "good" HDL cholesterol in blood. Natural saturates raise both; Earth Balance® harnesses this effect, by allowing the right kind of saturated fatty acid to sustain or raise "good" HDL cholesterol while balancing it with polyunsaturated fatty acid to help lower "bad" LDL cholesterol - thus improving the HDL-to-LDL blood cholesterol ratio.

In 1996, Brandeis partnered with Earth Balance's® sister company, Smart Balance® , to patent* their unique oil blend and use it as the basis for the Smart Balance® /Earth Balance® family of products. *See U.S. patents 5,578,334; 5,843,497 & 6,630,192.

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